THE KOREAN SKINCARE ROUTINE

MORE THAN A ROUTINE — AN APPROACH TO CARING FOR SKIN WITH INTENTION, PATIENCE, AND RESPECT. AT THE HEART OF KOREAN BEAUTY LIES A LAYERED RITUAL OF UP TO TEN STEPS: FROM DOUBLE CLEANSING TO DEEP HYDRATION, NOURISHMENT, AND DAILY PROTECTION. EACH LAYER SERVES A PURPOSE — TO BALANCE, STRENGTHEN, AND REVEAL THE SKIN’S NATURAL RADIANCE OVER TIME. IF YOU’RE JUST BEGINNING, START SIMPLY: CLEANSE, HYDRATE, PROTECT. BUILD YOUR OWN RITUAL, STEP BY STEP — GUIDED BY YOUR SKIN’S NEEDS.

ROUTINE STEP
01
Oil Cleanser
KEY INGREDIENTS

RICE BRAN OIL
GREEN TEA
CHAMOMILE

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TEXTURE

SILKY OIL OR BALM

PURPOSE

THIS IS THE FOUNDATION OF DOUBLE CLEANSING, A K-BEAUTY ESSENTIAL. OIL ATTRACTS OIL, SO THIS CLEANSER MELTS AWAY BUILDUP WITHOUT STRIPPING THE SKIN.

WHEN & HOW

EVERY EVENING. MASSAGE ONTO DRY SKIN FOR 1 MINUTE, THEN RINSE WITH WARM WATER.

SKIN TYPES

OILY/ACNE-PRONE: LIGHTWEIGHT, NON-COMEDOGENIC OIL (LIKE GREEN TEA OIL) DRY/SENSITIVE: RICHER BALM OR NOURISHING OIL WITH CHAMOMILE OR OAT COMBINATION/NORMAL: BALANCED OIL CLEANSER WITH ANTIOXIDANTS

FIND PRODUCTS
ROUTINE STEP
02
WATER-BASED CLEANSER
KEY INGREDIENTS

CENTELLA ASIATICA
MUGWORT EXTRACT
LOW PH FORMULAS

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TEXTURE

FOAM, GEL, OR CREAMY
CLEANSER

PURPOSE

CLEANS SKIN OF SWEAT, DIRT, AND LEFTOVER OIL CLEANSER. THIS SECOND CLEANSE ENSURES YOUR SKIN IS TOTALLY CLEAN — BUT NOT TIGHT OR DRY.

WHEN & HOW

MORNING & EVENING. APPLY TO DAMP SKIN, LATHER (IF FOAMING), RINSE GENTLY.

SKIN TYPES

OILY/COMBINATION SKIN: GO FOR FOAM OR LOW-PH GEL
DRY/SENSITIVE SKIN: USE CREAM OR MILKY CLEANSERS

FIND PRODUCTS
ROUTINE STEP
03
EXFOLIATOR
KEY INGREDIENTS

AHA (LACTIC/GYCOLIC)
BHA (SALICYLIC ACID)
PAPAYA ENZYMES

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TEXTURE

PEELING GEL, LIQUID TONER
OR PAD

PURPOSE

REMOVES DEAD SKIN CELLS, UNCLOGS PORES, AND HELPS PRODUCTS ABSORB BETTER.

WHEN & HOW

1–3X PER WEEK. USE AFTER CLEANSING, APPLY TO CLEAN SKIN, NO NEED TO
RINSE (UNLESS PEELING GEL).

SKIN TYPES

OILY/ACNE-PRONE: BHA-BASED EXFOLIATING PADS OR LIQUIDS
DRY/SENSITIVE: GENTLE ENZYMES OR LACTIC ACID GELS
COMBINATION: MULTI-ACID TONER USED SPARINGLY

FIND PRODUCTS
ROUTINE STEP
04
TONER
KEY INGREDIENTS

RICE FERMENT SEDIMENT
HYALURONIC ACID
CENTELLA ASIATICA

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WATERY OR SLIGHTLY
VISCOUS

PURPOSE

HYDRATES AND PREPS SKIN FOR THE FOLLOWING STEPS. RESTORES PH AFTER CLEANSING.

WHEN & HOW

MORNING & EVENING. APPLY WITH HANDS OR COTTON PAD, GENTLY PAT INTO SKIN.

SKIN TYPES

DRY: THICKER, LAYERABLE “ESSENCE-TONER” WITH HYDRATING AGENTS
OILY: LIGHTWEIGHT, BALANCING FORMULA WITH NIACINAMIDE
SENSITIVE: ALCOHOL-FREE, LOW-IRRITANT FORMULA WITH CICA

FIND PRODUCTS
ROUTINE STEP
05
ESSENCE
KEY INGREDIENTS

SNAIL MUCIN
FERMENTED EXTRACTS
GINSENG

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TEXTURE

THIN, HYDRATING LIQUID OR
GEL

PURPOSE

HYDRATES DEEPLY, SUPPORTS CELL REPAIR, BOOSTS GLOW AND ABSORPTION OF LATER PRODUCTS.

WHEN & HOW

MORNING & EVENING. PRESS INTO SKIN WITH CLEAN HANDS.

SKIN TYPES

DRY: RICH, NOURISHING ESSENCE WITH FERMENTS
OILY/ACNE: SNAIL-BASED OR TEA TREE ESSENCE FOR HEALING
SENSITIVE: MUGWORT OR CENTELLA ESSENCE

FIND PRODUCTS
ROUTINE STEP
06
SERUM / AMPOULE
KEY INGREDIENTS

NIACINAMIDE
VITAMIN C
PEPTIDES
PROPOLIS

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CONCENTRATED GEL
OR LIQUID

PURPOSE

TARGETS SPECIFIC CONCERNS: PIGMENTATION, WRINKLES, ACNE, REDNESS.

WHEN & HOW

DAILY OR EVERY OTHER NIGHT. APPLY A FEW DROPS TO CLEAN SKIN, TAP TO ABSORB.

SKIN TYPES

OILY: NIACINAMIDE OR PROPOLIS FOR BALANCE
DRY: HYDRATING SERUMS WITH CERAMIDES OR PEPTIDES
DULL: BRIGHTENING SERUMS WITH VITAMIN C

FIND PRODUCTS
ROUTINE STEP
07
MASK
KEY INGREDIENTS

ALOE
GREEN TEA
SQUALANE
CICA

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TEXTURE

COTTON OR HYDROGEL MASK
SOAKED IN SERUM

PURPOSE

DELIVERS INTENSE HYDRATION AND NOURISHING ACTIVES.

WHEN & HOW

2–3X PER WEEK OR AS NEEDED. APPLY TO CLEAN SKIN AFTER ESSENCE, REMOVE AFTER 15–20 MIN.

SKIN TYPES

DRY: CERAMIDE OR COLLAGEN-INFUSED MASKS
OILY/ACNE: CLARIFYING MASKS WITH TEA TREE OR CHARCOAL
SENSITIVE: CALMING SHEET MASKS WITH CICA OR BAMBOO

FIND PRODUCTS
ROUTINE STEP
08
EYE CREAM
KEY INGREDIENTS

CAFFEINE
PEPTIDES
CERAMIDES

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TEXTURE

GEL OR CREAM

PURPOSE

HYDRATES AND PROTECTS DELICATE EYE AREA, REDUCES PUFFINESS AND FINE LINES.

WHEN & HOW

MORNING & EVENING. DAB A SMALL AMOUNT WITH RING FINGER.

SKIN TYPES

DRY/MATURE: RICH CREAM WITH PEPTIDES
OILY: LIGHT GEL TEXTURE
PUFFY: CAFFEINE-INFUSED FORMULAS

FIND PRODUCTS
ROUTINE STEP
09
MOISTURIZER
KEY INGREDIENTS

CERAMIDES
PANTHENOL
SQUALANE

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TEXTURE

GEL, LOTION, OR
RICH CREAM

PURPOSE

SEALS IN MOISTURE, PROTECTS SKIN BARRIER.

WHEN & HOW

MORNING & EVENING. APPLY AFTER SERUM/ESSENCE, FOLLOW WITH SPF (AM).

SKIN TYPES

OILY: GEL-BASED MOISTURIZER
DRY: RICH CREAM WITH SHEA BUTTER
SENSITIVE: SIMPLE FORMULA WITH MINIMAL ACTIVES

FIND PRODUCTS
ROUTINE STEP
10
SUNSCREEN
KEY INGREDIENTS

ZINC OXIDE
CENTELLA
NIACINAMIDE

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TEXTURE

LIGHT CREAM, FLUID,
OR STICK

PURPOSE

PROTECTS AGAINST UV RAYS AND ENVIRONMENTAL DAMAGE.

WHEN & HOW

EVERY MORNING. APPLY GENEROUSLY AS LAST STEP. REAPPLY DURING THE DAY IF NEEDED.

SKIN TYPES

OILY: MATTE GEL OR FLUID TEXTURE
DRY: HYDRATING CREAM OR CUSHION FORMULA
SENSITIVE: MINERAL SUNSCREEN (ZINC-BASED)

FIND PRODUCTS

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THE GLOW EDIT

GLOWING SKIN DOESN’T HAVE TO MEAN 10 STEPS. THE K-BEAUTY PHILOSOPHY IS ALL ABOUT CONSISTENCY, HYDRATION, AND SKIN-FIRST CARE — NOT COMPLEXITY. WHETHER YOU'RE JUST STARTING YOUR JOURNEY OR PREFER A SIMPLE DAILY RITUAL, THIS MINIMALIST ROUTINE GIVES YOUR SKIN EXACTLY WHAT IT NEEDS, WITH JUST FIVE ESSENTIAL STEPS.

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